The Full Story
Project Management
One significant project in my education career was a 15-person team-based project in my Event Planning and Management program. Our assignment was organizing and improving San Diego State's local stadium's marketing & sales pitch. Partnering with SnapDragun Stadium, my team set out to create three solid additional sales ideas for the upcoming season, complimented by in-depth marketing research captured throughout the semester.
​
We began the project by researching the organization and the needs of the students, alumni, and San Diegan locals. Followed by finding sponsors, vendors, and opportunities for increased stadium attention and revenue. Setting out to establish responsibility and success we created a comprehensive timeframe, budget, and scope of work during the planning phase through conducting multiple visits to the stadium and surveying the attendees at various events. The value of our survey and background research produced a project charter outlining the goals, deliverables, and stakeholders of our market.
​
Concluding with three unique ideas to increase attention to the food & beverage department, I practiced both leadership and communication skills. After regulating research into 4 groups of 3, My team contacted our ideal sponsors and vendors to acquire statistics, deal possibilities, and pricing for the stadium. CutWater, Celcius, and Costco assisted during the implementation and execution by prevailing the necessary quantities to break profit margins. With this information, we created marketing materials and marketed the event via numerous 3D scales, such as physically branded cans of SnapDragun and CutWater Dragunfruit merchandise. We arrived early on the day of the presentation pitch to supervise the setup and ensure everything was in order.
​
Finally, during the assessment phase, we measured the pitch's success using questionnaires and feedback from the SnapDragun representatives. In addition, we did a post-event analysis to identify areas for improvement and the probability to use our product ideas in future events.
My team successfully organized and implemented three developed merchandising opportunities for future SnapDragun events using project initiation, planning, implementation, execution, and assessment processes. I feel honored to have been a part of it.
Challenges
I want to highlight the difficulties we encountered while generating three well-developed sales proposals on a big team of 15 students. Despite early reservations and prejudices, I am pleased to report that our team exceeded the objective through smart communication, personal check-ins, and deadlines.
​
Working in a large group of 15 students can be difficult, especially regarding communication and coordination. We ran into a few early roadblocks, such as schedule issues, differing perspectives on the sales pitch, and miscommunications among team members. However, We overcame these obstacles by holding weekly meetings during allocated class periods, creating clear goals and expectations, and allocating roles and tasks to each team member.
Vision
To ensure everyone was on the same page, we scheduled personal check-ins with each team member, allowing us to offer feedback and verify that they were on track to meet their objectives. We also set firm deadlines for each work and emphasized the penalties for missing them, which helped us remain on track and retain momentum.
​
We constructed three well-developed sales proposals that exceeded our expectations using these tactics. We collaborated to find each product's distinct strengths and selling features and effectively presented these elements in each pitch.
​
The experience showed me the value of strategic communication, personal check-ins, and meeting deadlines in accomplishing team goals, even in huge groups. These methods, I feel, may be applied to other projects, and I look forward to using them in my future ventures.